Online Marketing Courses

Search Engine Optimization (SEO)

 

Search Engine Optimisation (SEO) is a methodology of marketing techniques used to increase the number of visitors to a website by obtaining a high ranking placement in the search results page of a search engine.

Pre-requisite

No knowledge of computer and/or IT is required to attend this program.


Course Content

The courses that are covered in this program include:

  • What is SEO
  • Why Do You Need SEO?
  • The Current SEO Landscape
  • How People Search
  • Overview of Keywords
  • Making Your Website Search Engine Friendly – Using Meta Tags
  • Linking Strategies
  • Innovative Techniques for Building Inbound links
  • Overview of Terminologies
  • Optimising Your Web Site
  • Creating Content
  • Developing a Link Strategy
  • Top 10 SEO Tips
  • What Not To Do
  • How to Use Blogging as an SEO Tools
  • Localisation and Getting Found in Local Search
  • Staying Out of Trouble with Search Engines

Why learn Search Engine Optimization (SEO)?

  • There are over 55 million Nigerians on the internet and most of these internet users use search engines such as Google,Yahoo,Bing and Bidu to make Purchasing decisions. This new consumer behavior has increased the need for all companies that intends to grow it’s customer base through the internet to optimize their websites to be easily found by search engines and thus increase sales and profit.

For Whom

  • Project managers and other business professionals
  • Students
  • Graduates
  • Any other individuals interested in project management

Commencement Date

Date: 8th August, 2016

* Participants can still join 2 weeks after class commencement date.

Time: 10am – 5pm

Duration

*Weekdays

Duration: 9 hours over Three (3) days. (Monday, Wednesday & Friday)

Time: 10am – 1pm

*Weekends

Duration: 9 hours over a day. (Saturday)

Time: 9am – 5pm

Training Methodology & Benefit

Multiple training delivery methods are employed including Lectures, Demonstrations, Practical, Self Practice and workshop using real life case study with particular reference to Nigerian situations. The training is at least 80% practical.

Benefit

  •  At the end of the training course, participants will be issued a Certificate.

Payment Methods

Interested individuals can pay using the following methods:

  • Pay at the centre of your choice
  • Pay to the bank using the following bank details

Account Number: 2011745387

Account Name: HiiT Plc

Bank: First Bank

Payment Types

Full Payment (Attracts 5% discount of Course Fee)

Installmental Payments (First Payment= 60% of Course Fee)

 

 

Digital Marketing

This course designed to provide a one stop solution for anyone looking to learn all the important concepts and techniques for digital marketing. You will learn the importance of SEO and will learn about the major techniques essential for selling on the internet. Master the social media and learn all about optimizing your online ads. You will learn to create websites that are built to enable usability & sales, email Marketing, analytics and social media marketing,

Pre-requisite

Candidates are expected to be confident with Windows Operating System environments, including creating, moving and deleting files and folders and use of web browsers.They must also be familiar with the common internet, website and web terminologies.


Course Content

The topics that are covered in this program include:

  • Search Engine Optimization (SEO)
  • Pay-Per Click Management & Optimization
  • Social Media Marketing (SEM)
  • Website Design that impacts & Sells
  • Online Reputation Management
  • Conversion Rate Optimization
  • Email Marketing
  • Google Local Optimization
  • Content Optimization & Marketing

For Whom

  • Web Designers
  • Fresh graduates
  • Business Owners
  • Web Developers
  • Online Marketers
  • Bloggers
  • Marketers who are interested in online Marketing
  • Web programmers
  • Search engine Optimization Beginners

Training Course Methodology

Multiple training delivery methods are employed including Lectures, Demonstrations, Practical, Self Practice and workshop using real life case study with particular reference to Nigerian situations. The training is at least 90% practical(Hands on).

Benefits & Entitlements

Benefits

At the end of the training course, participants will have:

  •  Mastered Digital Marketing Concepts such as SEO and SMM
  •  Mastered creating better email marketing campaigns
  • Understood the techniques of content optimization
  • Used SEO and SMM techniques for their own projects

Entitlements

  • Course Completion Certificate
  • Training materials
  • One Month free Mentorship on Online Marketing

Commencement Date

Date: 16th January, 2018

Time: 9am – 12pm

Duration

Weekdays

3 weeks. Three (3) hours on each day (Mondays, Wednesdays & Fridays)

5 weeks. Three (3) hours on each day (Tuesdays & Thursdays)

Time: 10 am – 1 pm (Mondays, Wednesdays & Fridays.)

Time: 10 am – 1 pm (Tuesdays & Thursdays)

Weekends

1 month. Four (4) hours  every Saturday (10 am -2 pm)

1 month. Four (4) hours every Saturday  (2pm – 5 pm)

Payment Methods

Interested individuals can pay using the following methods:

  • Pay at the centre of your choice
  • Pay to the bank using the following bank details

Account Number: 2011745387

Account Name: HiiT Plc

Bank: First Bank

Payment Types

Full Payment (Attracts 5% discount of Course Fee)

Installmental Payments (First Payment= 60% of Course Fee)

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